Knowledge Base / About SJM

We Are SJM Labs

Redefining corporate communication through autonomous Voice Intelligence. We don't just build software; we build the digital workforce of the future.

Saud Al Mutairi

Founder & Chief Executive Officer

Saud Al Mutairi established SJM Labs with a singular, focused mission: to eliminate the "Leaky Bucket" problem in modern business. Recognizing that companies lose significant revenue due to simple human limitations—missed calls, scheduling errors, and lack of 24/7 availability—he conceptualized the Voice Intelligence Engine.

Unlike traditional tech founders who focus on broad, unconnected apps, Saud's strategy has been vertically integrated: build the best possible AI for operational efficiency, and nothing else.

"We are not selling a tool. We are selling peace of mind. When a business owner goes to sleep, they should know that SJM Labs is awake, handling their customers with the same care and precision they would."

Strategic Vision:
Saud combines deep technical expertise in software architecture with a strategic business vision. Under his leadership, SJM Labs has grown from a concept into a fully registered UK Limited company, serving clients globally with enterprise-grade reliability.

Based in Saudi Arabia Registered in UK

Our Core Philosophy

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Reliability First

Our systems must be more reliable than humans. 99.9% uptime isn't a goal; it's the minimum standard. We are the safety net for our clients' revenue.

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Revenue Focus

We don't sell "tech" for the sake of tech. We sell ROI. Every feature we build—from outbound calling to calendar sync—must directly help the client make money.

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Human-Centric AI

Our AI doesn't sound robotic. It has empathy, memory, and context. It enhances the human experience rather than replacing the human touch.

The SJM Journey

Inception & Vision

Phase 1

SJM Labs is founded by Saud Al Mutairi after identifying a critical gap in the SME market: automated lead capture. The architectural blueprint for the "Voice Intelligence Engine" is drafted to solve the problem of missed business calls.

UK Incorporation

Phase 2

SJM Labs establishes a formal legal presence as a UK Limited entity. This strategic move enables global payment processing, contract enforcement, and enterprise-level compliance.

Launch of SVIE v1.0

Phase 3

The first beta of the Voice Intelligence Engine goes live. Early adopters in the medical clinic sector test the "Calendar Sync" feature, proving the model lowers administrative overhead by 40%.

The "Outbound" Expansion

Current Phase (v4.0)

We launch the "Outbound Promotion" module, shifting the product from a passive answering service to an active sales tool. Clients can now deploy AI agents to reactivate cold leads.

Global Operations Structure

Department Focus Area Primary Contact / Lead Location
Executive Office Strategy, Investor Relations, High-level Partnerships Saud Al Mutairi (CEO) Riyadh/Dammam
Engineering (SJM Labs) AI Training, Server Maintenance, API Integrations Lead Developer Remote / UK
Sales & Growth Client Acquisition, Outbound Campaigns Sales Manager Global Remote
Customer Success Onboarding, Knowledge Base Setup, Scripting Support Team Global Remote

LEGAL NOTICE: SJM Labs is a private limited company registered in the United Kingdom.

All software, branding, and "Voice Intelligence" methodologies are proprietary intellectual property of SJM Labs.

For internal use only. Do not distribute this document outside of authorized personnel.